About American Express - Fly Faster
Clutter Studios designed, programmed, and launched this 3D flight simulator for American Express. Working alongside UCG Marketing, we deployed these kiosks in 6 airports across the U.S. The challenge of the campaign was to achieve the acquisition and retention of new customers and American Express wanted to get the word out about the cards' valuable rewards and benefits. To achieve this end we created a 3 minute 'flight' across a virtual landscape of rewards. This kiosk was a successful and fun way to capture the attention and imagination of the public at large and collect valuable user data. Even airline pilots couldn't resist playing!